Sunday, April 28, 2013


Assignment #4: Empathy


Empathy. Different from sympathy, empathy has a more significant deep meaning. Empathy is where you feel what others feel, or in a simpler term: you become the person. When you become the person, you will have an idea of what the person goes through on a daily or in a certain situation. Empathy is a very important characteristic for someone in the creative team of an ad agency to have because with empathy, we can reach our target audience better and precise. 

With empathy, your advertisements can exude certain emotions for the public or the viewer of the ad feels what you want to make them feel. The emotions can be either positive..or negative, depending on what product, issue and what you want them to feel in order for them to connect with your ad.

International Public Service Announcement
Title: Feed The Children

IDEAS
Starving,unhealthy,skinny,poor child.

CONCEPT
The concept is more 'next time you waste food, think'. The picture of the child that really skinny, dry, no clothes give more impact toward this poster to give peoples more realize how waste when people is wasting their food while there is a one who really need its.

EMOTION
Sad, needy,hopeless, negative

RATIONALE
To give more impact to society that there is more people out there who need food while we are wasting our food oftentimes. Besides that to give people be more responsible to people out there who need our help while we are enjoying our food there are thousand people out there starving to death.


Local Public Service Announcement
Title: Dont talk while he drive

IDEAS
blood, phone, death, driving.

CONCEPT
The concept is more to the spread of blood came out from phone to illustrate the 'He' is had an in accident because of on call while driving.

EMOTION
Be responsible, patient, negative, death,

RATIONALE
To give people out there how dangerous of the on call while driving, because so many cases of accident one oft he reason is people often to on call while driving and after lead to accident that can lead to death